38
kennel flooring
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$78.19avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 6% kills the launch gate
Review moat
Bad4,650.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.49–$693.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$26K$26K/yr · 66K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale