53
isopods
Worth a lookShows low returns (0.5%), but soft demand (-0.3% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$21.67avg listing price — sweet spot $15–$100
Review moat
Great254.88avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.97–$59.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 301K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch