46
individually wrapped dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$8.90–$46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 113K searches
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,218.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand