63
horse wormer
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$10.12–$78.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 381K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,232.04avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch