34
horse sheet
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$62.91avg listing price — sweet spot $15–$100
Review moat
Great280.39avg incumbent reviews — the moat a new listing must climb
Price range
Great$33.50–$119.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay5.3%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 59K searches
Growth
Bad-49.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale