50
horse shampoo
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Good$8.25–$32.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good$283K$283K/yr · 233K searches
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,764.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand