40
horse mounting block
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Review moat
Good788.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good$122.82avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Price range
Okay$20.20–$224.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$182K$182K/yr · 72K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand