47
horse measuring stick
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible$41.64avg listing price — sweet spot $15–$100
Review moat
Great174.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.07–$55.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 19K searches