65
horse fly sheet
Worth a lookShows demand growing +212.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+212.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$56.47avg listing price — sweet spot $15–$100
Review moat
Great220.53avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 6% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$21.15–$177.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 205K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale