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55

horse feed

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 69Growth 53Conversion 81Competition 20Returns 100Price range 89Avg price 95Brand share 12Review moat 68Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$36.36

avg listing price — sweet spot $15–$100

Price range

Great$11.31–$102.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$722K

$722K/yr · 234K searches

Review moat

Good799.81

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand