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hornworms
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.36–$37.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Review moat
Good583.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Market size
Okay$167K$167K/yr · 95K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand