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56

hornworms

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 45Conversion 92Competition 22Returns 100Price range 81Avg price 77Brand share 14Review moat 73Quality gap 84

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$10.36–$37.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.61

avg listing price — sweet spot $15–$100

Review moat

Good583.07

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.9%

90-day search growth — must beat 0% to launch

Market size

Okay$167K

$167K/yr · 95K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand