49
hoof pick
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Great276.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.67–$36.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 97K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality