62
high protein cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$4.1M$4.1M/yr · 1.3M searches
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Price range
Great$6.29–$69.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,309.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand