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hermit crab food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good656.68avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.09–$37.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Good$326K$326K/yr · 228K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality