40
helicopter cat toy
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Great290.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Bad$7.96–$16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$4K$4K/yr · 3K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch