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hedgehog food
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$7.81–$29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 64K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand