54
heartworm prevention for dogs
Worth a lookShows low returns (0.2%), but a deep review moat (12,052 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$46.14avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Price range
Good$12.72–$128.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,052.24avg incumbent reviews — the moat a new listing must climb