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guppy fish food
Skip itPrices mostly outside the sweet spot ($3.01–$15.05) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Market size
Okay$142K$142K/yr · 105K searches
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,270.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$3.01–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100