44
gonzo
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,129.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.19–$28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$82K$82K/yr · 63K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand