52
gocat
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.00–$35.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand