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glofish
Worth a lookShows a sweet-spot price point ($16.38 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.37–$148.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 248K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,232.66avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch