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gecko
Launch itA $1.4M/yr market growing +2.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.10avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 713K searches
Price range
Great$5.67–$43.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,228.38avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand