48
frozen mice
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Review moat
Incredible88.76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.89avg listing price — sweet spot $15–$100
Price range
Great$9.99–$119.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 78K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand