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friskies dry cat food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.6M$3.6M/yr · 1.4M searches
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Price range
Good$4.59–$31.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,504.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand