61
fly floatant
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Growth
Incredible+178.3%90-day search growth — must beat 0% to launch
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great480.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Good$8.03–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$103K$103K/yr · 67K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality