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fly control for horses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Growth
Good+53.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Price range
Okay$7.47–$21.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,048avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 596K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand