42
fly chase cat toy
Skip itSoft demand (-70.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.15avg listing price — sweet spot $15–$100
Price range
Incredible$18.62–$28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great487.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 6% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 54K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-70.7%90-day search growth — must beat 0% to launch