51
flushable cat litter
Worth a lookShows low returns (0.3%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$24.50avg listing price — sweet spot $15–$100
Price range
Great$9.27–$56.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$246K$246K/yr · 117K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,950.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.8%90-day search growth — must beat 0% to launch