30
flex latch cat door holder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Price range
Okay$8.69–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,413.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand