56
flea wipes for cats
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$5.00–$26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad16,103.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 35K searches
Competition
Bad83%top-5 click share — a locked-up shelf