57
flea shampoo for cats
Worth a lookShows searches that convert (13.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Market size
Good$790K$790K/yr · 412K searches
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.13–$26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,506.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf