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flea and tick prevention for small dogs
Launch itA $2.3M/yr market growing +59.7% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 584K searches
Avg price
Incredible$36.75avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.90–$192.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad21,615.24avg incumbent reviews — the moat a new listing must climb