57
fish bowl
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$29.97avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good555.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.14–$160.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Returns
Okay6.0%return rate — above 6% kills the launch gate
Market size
Bad$91K$91K/yr · 165K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale