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filter media bag
Skip itPrices mostly outside the sweet spot ($4.85–$15.04) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good900.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 92K searches
Price range
Bad$4.85–$15.04cheapest to priciest tracked listing — scored on the share inside $15–$100