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filter floss
Worth a lookShows low returns (0.5%), but soft demand (+7.5% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,004.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$243K$243K/yr · 188K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.05–$22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch