35
esa
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Price range
Good$6.05–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,195.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 6% kills the launch gate
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 198K searches