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52

equimax horse dewormer

Worth a look

Shows low returns (0.6%), but soft demand (-9.2% this quarter) keeps it on the watch list.

Market size 54Growth 20Conversion 79Competition 23Returns 97Price range 95Avg price 95Brand share 42Review moat 23Quality gap 53

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.09

avg listing price — sweet spot $15–$100

Price range

Incredible$15.97–$68.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$362K

$362K/yr · 154K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,871.23

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch