56
equiderma skin lotion for horses
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Incredible+151.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$36.65avg listing price — sweet spot $15–$100
Price range
Incredible$23.18–$66.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great316.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand