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dubia roach food

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 38Conversion 95Competition 27Returns 100Price range 68Avg price 78Brand share 5Review moat 74Quality gap 22

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.38

avg listing price — sweet spot $15–$100

Review moat

Good551.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.65–$30.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 39K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand