45
dry skin relief for cats
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$15.64avg listing price — sweet spot $15–$100
Price range
Good$3.24–$37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,173avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 71K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch