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driftwood
Worth a lookShows a sweet-spot price point ($18.39 avg), but soft demand (-6.6% this quarter) keeps it on the watch list.
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.93–$32.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Market size
Good$583K$583K/yr · 1.4M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,754.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.6%90-day search growth — must beat 0% to launch