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downy paws replacement filters
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.89avg listing price — sweet spot $15–$100
Price range
Great$9.58–$38.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good921.77avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 30K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand