60
door protector from dog scratching
Worth a lookShows a sweet-spot price point ($20.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$20.68avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.30–$55.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$360K$360K/yr · 443K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,723.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch