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door blocker for pets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$8.93–$23.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Market size
Okay$267K$267K/yr · 142K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad7,720.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand