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53

doodle detangler spray

Worth a look

Shows low returns (0.9%), but soft demand (-17.5% this quarter) keeps it on the watch list.

Market size 79Growth 16Conversion 95Competition 31Returns 96Price range 47Avg price 60Brand share 39Review moat 25Quality gap 43

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.1M

$1.1M/yr · 676K searches

Avg price

Good$13.18

avg listing price — sweet spot $15–$100

Price range

Okay$5.92–$23.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,950.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch