30
dog witch costume
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Great241.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad8.5%return rate — above 6% kills the launch gate
Price range
Bad$8.06–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 60K searches