63
dog whistle
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Great$907K$907K/yr · 853K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.74–$35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Review moat
Good1,297.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.1%return rate — above 6% kills the launch gate
Growth
Bad-4.7%90-day search growth — must beat 0% to launch