63
dog vitamins
Launch itA $3.6M/yr market growing +2.2% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 3.4M searches
Avg price
Incredible$25.41avg listing price — sweet spot $15–$100
Price range
Great$7.18–$73.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad29,068.51avg incumbent reviews — the moat a new listing must climb