Skip to content
48

dog treats for toys

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 33Conversion 97Competition 47Returns 99Price range 52Avg price 42Brand share 44Review moat 41Quality gap 40

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.46–$26.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.02

avg listing price — sweet spot $15–$100

Review moat

Okay2,371.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 23K searches