50
dog stool
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (8.2%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$46.67avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$18.76–$121.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,695.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 57K searches
Returns
Bad8.2%return rate — above 6% kills the launch gate